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Responsible AI in HR: Power Up Recruitment, But Play by the Rules

Oct 3, 2024

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Artificial intelligence (AI) is revolutionising recruitment and HR, offering exciting possibilities for streamlining processes and identifying top talent. However, its rapid advancement raises concerns regarding bias, fairness, and transparency. To ensure AI serves everyone effectively and avoids negative consequences, organisations must prioritise responsible AI practices.


Picture Illustration by Emma Rees via Included VC.


Ethical AI


The European Union (EU) AI Act is groundbreaking legislation establishing the world's first comprehensive legal framework for regulating artificial intelligence (AI) systems. This legislation aims to ensure AI development and deployment align with ethical principles, fundamental rights, and societal values.


Key Aspects of the EU AI Act:

  • Comprehensive Framework: The EU AI Act is the world's first legal framework for regulating AI systems.

  • Risk-Based Approach: AI systems are categorised by risk level (high, medium, or low) with specific requirements for each category. The Act places particular emphasis on regulating high-risk AI, like those used in critical infrastructure or education.

  • Human Oversight: The Act mandates human oversight to ensure responsible and ethical AI use.


Core Principles:


  • Human-Centric AI: AI should serve humanity and respect fundamental rights.

  • Trustworthiness: AI systems should be trustworthy, transparent, and accountable.

  • Fairness and Non-Discrimination: AI should avoid discrimination and ensure fair outcomes.

  • Safety and Robustness: AI systems should be safe and robust, minimising risks.


Key Requirements:

  • Transparency: Users should understand AI decision-making processes.

  • Accountability: Organisations are accountable for their AI actions and any negative consequences.

  • Data Governance: The Act addresses data governance, ensuring ethical data collection and processing for AI development and deployment.


Enforcement and Penalties:

  • Use of prohibited AI: Up to €35 million or 7% of global revenue.

  • Other violations: Up to €15 million or 3% of global revenue.

  • Misinformation of risk status: Up to €7.5 million or 1% of global revenue.


The Intersection of the EU AI Act and GDPR:


The EU General Data Protection Regulation (GDPR) remains crucial, particularly regarding the processing of personal data in AI systems. The GDPR establishes strict rules for data collection, processing, and storage, emphasising individual rights and data protection.


Implications for Recruitment and HR:


  • High-Risk Classification: AI systems used in recruitment and HR, such as those evaluating job applicants or making decisions about career progression, are generally classified as high-risk under the EU AI Act.

  • Data Privacy: Adherence to the GDPR is paramount, ensuring compliance with data protection principles and obtaining explicit consent for data processing.


Building a Foundation of Responsible AI:

  • Ethical Design Principles: Embed ethical considerations (fairness, transparency, human-centeredness) into AI development.

  • Data Quality: Ensure training data is diverse, representative, and free from biases.

  • Human Oversight: Maintain human involvement in AI-driven decision-making to review, validate, and mitigate potential risks.

  • Transparency and Explainability: Make AI decision-making processes understandable to both users and candidates.

  • Data Privacy and Security: Implement robust security measures to protect candidate data and comply with data protection regulations.

  • AI Education and Training: Equip HR professionals with the knowledge and skills to understand and effectively use AI in a responsible and ethical manner.

  • Collaboration with Experts: Seek guidance from AI and ethics experts to ensure compliance and best practices.

  • Foster a Culture of Responsible AI: Cultivate an organisational culture that prioritises ethical AI use and encourages open discussions about its implications.


Key Considerations for AI Recruitment in the EU (based on the proposed AI Act):


  • Transparency:

    • Explainability: Clearly communicate to candidates how AI is used in the process (e.g., for screening resumes, scheduling interviews).

    • Bias Detection: Implement measures to identify and mitigate potential biases in AI algorithms (e.g., gender, race, age).


  • Human Oversight:

    • Human-in-the-Loop: Ensure human involvement in critical decision-making stages, such as final selection.

    • Regular Audits: Conduct regular audits of AI systems to assess their fairness, accuracy, and compliance with regulations.


  • Data Privacy:

    • Data Protection: Comply with GDPR and other relevant data protection laws when collecting and processing candidate data.

    • Data Minimisation: Only collect and use the necessary data for the recruitment process.


  • Accountability:

    • Responsibility: Establish clear lines of responsibility for the development, deployment, and use of AI in recruitment.


As HR & Talent Acquisition Leaders, it's essential to collaborate with your compliance teams to ensure all AI initiatives align with relevant regulations. Additionally, working closely with your data privacy teams throughout the process is crucial to guarantee your AI tools are set up and operate in accordance with data privacy best practices.


Disclaimer: This information is for general guidance only and does not constitute legal advice.


Further Information:

The AI Act is published in the Official Journal of the European Union.


  • Timeline for Implementation of EU AI Act: (via Matheson Law Firm)

    • July 12, 2024: The AI Act comes into force.

    • August 1, 2024: AI Office Codes of Practice must be made available for providers of General Purpose AI (“GPAI”) models.

    • February 2, 2025: Rules on prohibited AI systems come into force.

    • May 2, 2025: EU Commission must provide guidelines specifying the practical implementation of the AI Act.

    • August 2, 2025: Rules applicable to GPAI models placed on the EU market on or after this date come into force.

    • February 2, 2026: Provisions applicable to high-risk systems designed to be used as part of safety components in regulated products come into effect.

    • August 2, 2026: Rules applicable to high-risk AI systems placed on the EU market on or after this date come into force.

    • August 2, 2027: Operators of GPAI models that are placed on the EU market prior to August 2, 2025, have until this date to comply.

    • August 2, 2030: Operators of high-risk AI systems that are placed on the EU market before August 2, 2026, and are intended for use by public authorities, must comply with the AI Act by this date.

    • Further dates are listed in the Matheson website.


References & Resources:


About the Author

Clarice, Founder of The Talent Seed


Clarice, a seasoned HR leader with a global career spanning Asia, Australia and Europe, is a catalyst for change in the HR landscape. With expertise in talent acquisition and employer brand, she has successfully built high-performing teams for industry leaders like Shell, PwC, and FinTech startups in the EU.


The Talent Seed is a cutting-edge recruitment consultancy dedicated to empowering hiring leaders to navigate growth with confidence. Contact The Talent Seed today and discover how we can help you unlock the full potential of your talent acquisition efforts.


Join us in our mission to elevate the recruitment process across the globe. Check us out on our LinkedIn & Instagram pages.


Ready to embark on your AI recruitment journey? Let The Talent Seed be your compass. We'll help you develop a tailored AI recruitment roadmap, guiding you through the process from initial assessment to successful implementation. Discover how to leverage AI to streamline your recruiting efforts and gain a competitive edge.


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